In the not too distant past, the use of social media in higher education was seen as a curiosity at best. Perhaps something to be explained or inquired into but certainly not something deemed relevant to scholarship. Yet it’s now increasingly hard to move without encountering the idea that social media is something of value for academics. The reasons offered are probably quite familiar by now. It helps ensure your research is visible, both inside and outside the academy, helping build an audience for your publications and an impact for their findings. It expands your professional networks. It makes research more open and researchers more accountable to the people who ultimately fund their work.
If not quite at the level of ‘common sense’ yet, I suspect these points soon will be regarded as such, at least by young scholars. On the surface, we seem to have witnessed a fairly significant change, but is it a positive one?