1. You are creative. 2. Creative thinking is work. 3. You must go through the motions of being creative. 4. Your brain is not a computer. 5. There is no one right answer. 6. Never stop with your first good idea. 7. Expect the experts to be negative. 8. Trust your instincts. 9. There is no such thing as failure. 10. You do not see things as they are; you see them as you are. 11. Always approach a problem on its own terms. 12. Learn to think unconventionally.
And, finally, Creativity is paradoxical. To create, a person must have knowledge but forget the knowledge, must see unexpected connections in things but not have a mental disorder, must work hard but spend time doing nothing as information incubates, must create many ideas yet most of them are useless, must look at the same thing as everyone else, yet see something different, must desire success but embrace failure, must be persistent but not stubborn, and must listen to experts but know how to disregard them.