Executives who won a contest McKinsey cosponsored with Gary Hamel’s Management Innovation eXchange (MIX) and the Harvard Business Review highlight myriad ways Web 2.0 is improving communication among employees at all levels.
The Management 2.0 Challenge is the first of three contests in a yearlong competition in which executives describe practices that make management more adaptable, innovative, inspiring, and accountable. In this first phase, entrants were asked to describe how Web 2.0 tools and technologies are changing management. A panel including McKinsey partners and external experts chose seven winners from a field of 143 entries. These winners come from organizations of all sizes and cultures, including the Mexican cement giant Cemex, the Dutch government, and a California-based tomato processor.