I want to talk more about crowd sourcing vs. tribe sourcing in this blog. I think people have a decent idea of what crowd sourcing is. So, what is tribe sourcing? Tribe sourcing is when you have not everyone involved; much less but focused set of folks doing the sourcing. Crowds can create lots and lots of data, but have many different intensions — their “intension vectors,” if you will, are not aligned, hence creating lots of noise as well. So, in order to gather what you want from this vast amounts of information, you have to filter accordingly. Meaning, make some assumptions, process, and potentially make some guesses as to what that means.
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