How to Choose the Right Technology for Your Digital Activism Campaign


Read also: How to Choose the Right Technology for Your Digital Activism Campaign: Advanced

Google’s Revolution Factory – Alliance of Youth Movements

This site offers how to guides for using a wide range digital technologies in your social movement campaign. But how do you choose the right technology for your campaign, and does it always make sense to use the newest, most cutting-edge tech?Not usually. Begin by identifying your goals and your audience before you settle on which tools you will focus on. It’s essential to bear in mind the strategies that have worked for previous generations of activists, regardless of the communications technologies at their disposal, as well as the fact that the tools used are only as effective as the people and tactics behind them. Here are some steps for choosing which communications technologies to use and when.

NOTE: read – Google’s Revolution Factory – to understand context.


About Giorgio Bertini

Research Professor. Founder Director at Learning Change Project - Research on society, culture, art, neuroscience, cognition, critical thinking, intelligence, creativity, autopoiesis, self-organization, rhizomes, complexity, systems, networks, leadership, sustainability, thinkers, futures ++
This entry was posted in Action, Activism, Digital activism, ICT technologies, Internet, Participatory methods, Participatory research and tagged , . Bookmark the permalink.

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