The Impact of Culture on Creativity

Read – Prat IPart II

Culture is the general expression of humanity, the expression of its creativity. Culture is linked to meaning,  knowledge, talents, industries, civilisation and values. The objective of the study is to have a better understanding of the influence of culture on creativity, a motor of economic and social innovation. Does music, visual art, cinema and poetry for instance contribute to creativity as a way to stimulate job creation, economic prosperity, learning and social cohesion? What  is the impact of artistic creation on innovation?  Why do companies want to be associated with culture and art?  What is the social function of artistic and cultural creativity?

The report develops the concept of culture-based creativity, stemming from art and cultural productions or activities which nurture innovation, and going beyond  artistic achievements or “creative content” feeding broadband networks, computers and consumer electronic equipments.

This culture-based creativity is linked to the ability  of people, notably artists, to think imaginatively or metaphorically, to challenge the conventional, and to call on the symbolic and affective to communicate.  Culture-based creativity has the capacity to break conventions, the usual way of thinking, to allow the development of a new vision, an idea or a product.  The nature of culture-based creativity is closely linked to the nature of artistic contribution as expressed in art  or cultural productions. The spontaneous, intuitive, singular and human nature of cultural creation enriches society.

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About Giorgio Bertini

Director at Learning Change Project - Research on society, culture, art, neuroscience, cognition, critical thinking, intelligence, creativity, autopoiesis, self-organization, rhizomes, complexity, systems, networks, leadership, sustainability, thinkers, futures ++
This entry was posted in Creative mind, Creative organization, Creative pedagogy, Creative team, Creativity, Culture, Discovery, Economy and tagged , . Bookmark the permalink.

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